Just had a fascinating discussion with Daniel Dixon from SendJim about customer relationships, measuring ROI and tracking the effectiveness of our marketing channels. It’s a challenging task, but one that can really pay off. As a takeaway, we learned that it often starts with identifying the lead source. A simple question like “How did you find out about us?” can go a long way.
It’s not just about acquiring new customers, it’s about engaging with the ones we already have. Many businesses have a large customer base but fail to tap into this goldmine. It’s time to explore fresh strategies!